HFSS countdown_fanned

KP Snacks has announced new measures to support retailers ahead of High Fat Salt & Sugar (HFSS) legislation being introduced in October.


Non-HFSS KP Snacks outers will have this logo

To help retailers adapt to the regulations and easily identify appropriate products, KP Snacks is introducing product cases stamped with a newly developed KP Snacks non-HFSS flash.

The clearly marked non-HFSS cases aim to support retailers by making it easier to navigate the wholesale aisle and locate products free from restrictions on positioning and promotions. In-store staff will also benefit from these easily identifiable product cases, making it simpler for them to arrange and replenish non-HFSS stock.

The new product cases will be launched across KP Snacks’ leading non-HFSS brands including popchips, Hula Hoops Puft and KP Nuts. The cases will be rolled out ahead of the introduction of HFSS legislation and follows on from KP Snacks’ reformulation strategy announcement last month.

To further provide retailers with a straightforward and comprehensive overview of KP Snacks’ HFSS strategy and product reformulation programme, the manufacturer has developed a simple step-by-step HFSS retailer guide. The KP Snacks HFSS retailer guide provides retailers with top tips for optimising their crisps, snacks and nuts (CSN) fixtures to prevent lost sales as they adapt to the new regulations. To create easy access to further support, the guide also includes a QR code which directs retailers to the official Association of Convenience Stores HFSS guide. The KP Snacks HFSS retailer guide is available for download at https://kpsnackpartners.com/hfss

KP Snacks trading director Matt Collins said: “At KP Snacks, we are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.

“We are delighted to be introducing our new non-HFSS flashed cases and guide to support retailers. KP Snacks is perfectly positioned to help retailers maximise CSN sales with a growing portfolio of tasty non-HFSS products alongside our classic taste brands like McCoy’s and Hula Hoops.”