Golden Wonder has launched Ringos Puffs, which are available in BBQ and Sweet Chilli flavours in three formats: 20g (rrp 49p) ; 60g £1 PMP; and 6pk x 16g (rrp£1.50).
Matt Smith, marketing director at Tayto said: “Healthier snacks have a real credibility challenge, as many consumers don’t believe that they will taste as good. Health-conscious consumers expect snacks to be ‘worth the calories’. For many savoury snacks, reducing fat and salt to meet the guidelines means compromising too much on taste - and consumers will vote with their feet. In some products however, smart innovation in flavours, recipes and manufacturing can overcome this challenge - which is how we’ve created Ringos Puffs.”
The firm also plans to reformulate its Fun Snacks range, which includes Spicy Bikers and Tangy Toms brands - before the HFSS regulations come into force in October. Golden Wonder claims that the range is growing faster than the market (+39.8% vs +10.7%, IRI Market Advantage | IRI All Outlets GB | Snacks | Value to 12 w/e 15-Jan-22) by offering value through an on-pack ’30p/2 for 50p’ promotion. “Reformulating allows us to retain the ’2 for 50p’ promotion and deliver great consumer value, as well as providing retailers with very strong margins,” says Smith. “Multi-pack versions of the range will also be available for feature on aisle ends and at store entrances – which is a real benefit once HFSS restrictions come into place.”