In an effort to grow the £518m value sales bagged snacks category, KP Snacks has launched a new retailer initiative.

SnacKPartners is a category driven programme offering advice, planograms and case studies about how independent retailers can grow their snacks sales.

KP Snacks trading controller convenience Matt Collins said: “The launch of SnacKPartners is a real step-change for us and going into 2015 we are committed to working with retailers to ensure they are making the most of their crisps, snacks and nuts range, whatever their size or location.

As well as comprehensive planograms and advice that focuses on an unbiased core range, we have a suite of solutions for retailers, such as: the right case formats, a permanent range of PMPs across fastest-sellers and comprehensive merchandising tools to increase visibility and display of snacks throughout the store.”

Retailers can get more information on the programme by emailing

The brand has also announced a team-up between McCoy’s and Sky Sports for the Football League. There will be a TV and on-pack promotion to highlight the partnership.