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KP Snacks has announced a £1.5m media investment in Tyrrells. Running until the end of the year, the ‘Tyrrellbly Tyrrellbly Tasty’ campaign will feature across a wide range of channels, including radio, TV, and social media, with a TikTok presence for the first time.

The media campaign will promote the Tyrrells range with two radio ads running across stations including Capital, Heart, LBC and Magic, as well as on Spotify. In November, Tyrrells will return to TV with its style Pathé footage advert, showing giant ingredients and showcasing its three core Mature Cheddar & Chive, and Sea Salt & Cider Vinegar, and Sweet Chilli & Red Pepper.

Tyrrells is also taking on TikTok for the first time in its history, partnering with Poppy O’Toole, young Master Chef judge, self-titled Potato Queen and influencer with 4.1m followers with a focus on Tyrrells Sweet Chilli & Red Pepper flavour.

Global Tyrrells marketing controller Dan Winslet said: “Our new investment is designed to continue to drive awareness and penetration for the Tyrrells brand. Tyrrells is a hugely popular brand delivering a quality product that consumers are turning to for a tasty, affordable treat which makes sharing occasions feel more special. We are always looking to reach new audiences and make sure the brand remains front of mind for shoppers and this campaign does just that.”