KP Snacks has announced that its Butterkist popcorn brand will return to TV screens and billboards this autumn as part of a £2m spend.
Designed to drive sales with a link to Big Night In occasions, the TV ad features animated Butterkist popcorn kernels and supporting out of home advertising carries the strapline “get things popping”. The campaign will run throughout November.
Kevin McNair, marketing director at KP Snacks said: “Popcorn occasions are all about fun and enjoyment. We know popcorn has the ability to be one of the most incremental segments of crisps, snacks and nuts (CSN) as it is often an additional purchase.
“This campaign aims to position Butterkist at the top of consumer’s minds so they are reminded of this tasty snacking option and choose to purchase Butterkist as part of their shop, driving both the popcorn and overall CSN Category”.