Plant-based snacking company, Kestrel Foods, has introduced a new gluten-free granola brand into the breakfast category.
Just Live a Little is gluten-free, contains no refined sugars and aims to support good gut health.
Kestrel Food said it was created to offer a healthier option for those who want to enjoy a breakfast they can feel good about.
Bronagh Clarke marketing director for Kestrel Foods said: “There are over 4m consumers in the UK who are actively choosing to reduce or avoid gluten in their diet for many reasons. Sometimes the choices are restrictive in terms of taste and variety. In addition, the average granola has over 20% refined white sugar and with low nutritional quality.
“We believe better food makes you feel better, so we only use wholegrain gluten-free oats, mixed with fruit, nuts and seeds and finished with a generous dollop of nut butter for a creamy taste. Everything is batch-baked at our own gluten-free facility in Co.Armagh.”
The range has debuted with four flavours: Maple and toasted Pecan Granola, Raspberry, Coconut and cashew Granola, Cocoa and hazelnut Granola and Peanut Butter and apple Granola with an RRSP of £4 for 360kg.
Just Live a Little is available in Tesco, Spar and online stores, with other retailers launching in the new year.
The launch has been supported by instore media, consumer press, sampling and social media.