JuiceBurst is to release its new range of low calorie juice drinks. JuiceBurst Skinny come in peach & passionfruit, cherry & apple, and mango & lime flavours and contain just 99 calories and have 45% less sugar. Sweetened by stevia, the range will be available in May in slim 400ml bottles, which illustrate their fruit contents on a silver label.

Each bottle also adopts the brand’s successful Blippable label to give consumers the chance to play games and win prizes. The JuiceBurst core range relaunched at the start of last year to become the world’s first digitally interactive soft drink. It went on to be named the second most Blipped brand in 2013 (Blippar figures, January 2014), beating all other FMCG brands.

Jon Evans, marketing director for JuiceBurst, said: “Healthy eating is high on the agenda at the moment, particularly when it comes to lowering the sugar content of food & drink. In response to this, we saw a fantastic opportunity to create a reduced calorie range that – most importantly – doesn’t compromise on taste! JuiceBurst Skinny does all of this and more; presented in a sleek new bottle, we believe it will be the Juice Drink of choice for the calorie conscious consumer.”

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