Britvic Soft Drinks has launched a limited edition J2O variant to charm the taste buds this winter.
J20 Midnight Forest is a blend of real orange and cherry fruits combined with an indulgent chocolate flavour. It is available now in 4x 275ml packs, rrp £4.39 and new 10x 275ml packs, rrp £9.90.
The launch is backed by a marketing campaign running from October to December. It includes store activity digital, social media and PR. J20 will also be on TV from November to raise brand awareness and help retailers capitalise on the sales opportunities that adult soft drinks present during winter months.
In addition, Britvic is also launching a J20 Midnight experience through mobile phone application, Blippar, running from August 31 and until December 20. Using this innovative mobile phone technology, consumers will be able to ‘blip’ the J2O Midnight Forest bottle to reveal a bewitched clock. By simply tapping the clock, consumers can instantly win Amazon vouchers worth up to £500, access exclusive drinks recipes using J2O Midnight Forest or take an enchanted selfie.
Kevin McNair, GB marketing director, Britvic Soft Drinks, said: “J2O has a strong track record in delivering incremental sales through limited edition variants in winter – the brand is chosen by over 2.5m households in the four week run-up to Christmas - highlighting that winter presents a key time to launch innovative soft drink flavours as consumers increasingly look to try fresh and exciting combinations whilst socialising with friends and family.”