iPro Sport has launched a trade competition to reach out to independent retailers in the busy summer trading period.

The competition is rolling out this month with support from its brand ambassadors, England cricketers Moeen Ali and Ravi Bopara.

A joint venture with distributors Smiths News and Menzies Distribution, retailers can take part by showing an uplift in sales of iPro Sport during a three-month period this summer.

For the leading 50 stores with the best repeat orders of the isotonic drink, each will receive a personal in-store appearance from either Ravi or Moeen and the opportunity to generate local publicity and footfall from the appearance. In addition the top six stores, three customers each from Smiths News and Menzies Distribution, will receive a pair of tickets to a UK football, cricket or rugby game of its choice for the 2015/2016 season.

Lisa Marraffa, marketing director at iPro Sport, said: “This is a brilliant opportunity to meet our brand ambassadors, Ravi and Moeen, who wholeheartedly support iPro Sport with its nutritional benefits which they have experienced first hand.”