Imperial Tobacco introduces new L&B Blue cigarettes

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Imperial Tobacco is to extend its Lambert & Butler range with new L&B Blue from 3 March.

Available in packs of King Size 19s cigarettes and also in a smooth variant L&B Blue will be positioned within the sub-economy price sector with an rrp of £6.40.

Currently, economy and sub economy brands account for 43% of all cigarette sales according to Imperial Tobacco.

Imperial Tobacco senior brand manager Alison Williams said L&B Blue was expected to appeal to smokers who had switched from Lambert & Butler in the past. “It will also appeal to long time value smokers who previously haven’t been able to afford a product from the Lambert & Butler family,” she said.

Imperial is also launching www.lambert-and-butler-blue.co.uk so consumers can send it their feedback.

 

Readers' comments (17)

  • Rubbish! Ive had my first couple of drags of Blue Smooth, and compared to the Gold smooth they are not in the same ball park, on the positive side its given me the will power to quit the lot of them for good..Wish me good luck :)

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  • Shocking smoke! Not only does it not say that the pack size is 19 on the packet or on any of the POS in store but the member of staff in Tesco is telling me this is the new packaging for Lambert and Butler silver! Hopefully these are introduced better moving forward, I will not be making the mistake again!

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  • These cigarettes are terrible every time I gave smoked them I have had a severe headache for days , I be stopped smoking them and no headaches

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  • i switched to these blue ones after smoking normal l&b's. they said light so i made the switch. soon after i developed excess acid in my stomach causing constant diarhea. i thought at first it was my diet - i tried many things until lastly i switched my brand to roll ups. something in these cigarettes arent good. i'll be trying to contact customer services about this.

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  • I am absolutely disgusted with these pack of 19 Lambert's to buy a packet took one out to leave my Nan half of a cigarette and as I took one out of the packet I accidentally snapped it. As I looked not once twice but 3 TIMES it seen which looked a clump of animal hair have kept it in a little bag have showed relatives which has confirmed it looks like Fibre Glass/hoover dust. Absolutely appauled and is taking this further. Most of my colleges in work smoke these and most of my relatives and they are all absolutely shocked and have not touched them since. I want to make a direct complaint to your company once I find the address. I will be sending these pack of fags back with what I have found in one of them.

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  • Will also be taking it to the news paper!! If I would of smoked that!!!

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  • I have been smoking Lambert blue smooth for a year and a half now and have been very happy but in the last 2weeks I have had 2 packets there is something wrong with the tip and you can't smoke it propaly the price is great and I hope you will get in touch with me about this thank you as I can't afford to through them away thank you susan

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  • I smoked L&B for some years and and never complained about the product before but now the Original leaves a terrible taste in my mouth, in my working life I was a tanker driver and handled many different chemicals and when I read the contents of the latest cigaretts
    I was shocked,for example Benzene is used to produce Unleaded Petrol and Formaldehyde is used for chemical toilets so why is your company putting such chemicals into their products.

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  • Can anyone tell me if L&B Original Made in Europe under the authority of Imperial Tobacco Ltd. Are ok cigarettesI think the writing on the box is Spanish. They are being sold for £50 for 200. Many thanks.

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  • I have smoked lambert and butler for many years now and for the last few months I have bought them they have got worse and worse lots of the tabacco falls out so just ends up in fag packet and I end up with half cigeretts and for the money I spend I think it's disgusting and hope you do something about this

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