Imperial Tobacco’s latest new product development, L&B Blue ‘Ice Capsule’ is set to hit gantries from 1 September.

Available in both king size 19s and 10s and positioned in the economy sector of the cigarette category, Ice Capsule combines the taste of smooth Virginia tobacco with a capsule in the filter that releases a burst of fresh flavour.

Capsules have caught the imagination of adult smokers and now claim an 8.5% share of the cigarette market according to Imperial.

Imperial Tobacco brand manager Madeleine Pearce said: “Ice Capsule therefore represents another important addition to the L&B Blue family, whose segment of the economy sector has soared to 21.5% since its launch last year.

“Adult smokers will enjoy the cigarette’s smooth taste and flavour, combined with the choice to instantly transform their smoking experience – while retailers can enjoy impressive profit on return rates of 6.30% on 19s and 6.48% on 10s respectively.”

The rrp for L&B Blue Ice Capsule King Size 19s is £6.89, and £3.78 for King Size 10s.

Both will also be available in pricemarked packs, while stocks last.