Highland Spring, the number one sparkling brand in the UK (IRI Total Market, 14.10.17), has unveiled a festive campaign to promote its sparkling water range, called ‘Escape to a Sparkling Moment’.
The campaign will be fronted by cook and food writer, Rosie Birkett, and will promote the use of sparkling water on its own, as a mixer and at dining occasions. The campaign will launch in mid-November and activity will include strategic PR and digital content.
As part of the campaign, Birkett will also provide drinks recipes for consumers looking for drinks that can be enjoyed at celebrations in the run up to Christmas.
Karen Crowley, head of consumer marketing for the Highland Spring Group, said: “Sparkling water has a clean and cooling flavour profile and the smaller sized bubbles, compared to soda, give a nice mouthfeel and texture. Helping people understand the differences and showing them the varied ways in which sparkling water can be enjoyed, within a mocktail or cocktail or simply on its own as a refreshing accompaniment to a meal, will help to increase consumption at a time of year when many are busy entertaining, or being entertained.”
“Retailers can maximise the sparkling water opportunity by offering choice within their soft drink range and pack formats to suit a variety of occasions such as intimate celebrations or bigger parties with friends and family. Our campaign also highlights the taste and provenance credentials of our Scottish water, helping to reinforce our position as a quality option that consumers can be proud to serve and enjoy at special occasions.
Highland Spring Sparkling is available in 500ml, 1ltr and 1.5ltr PET bottles and 330ml, 750ml and 1ltr glass bottles.