Highland Spring is back on TV this spring, serving up a new campaign of tennis activity, with a £3m integrated campaign ‘Anywhere for Tennis’.
Building on the success of last year’s ‘Everyone for Tennis’ campaign, the new campaign will include an on-pack promotion giving consumers the chance to win thousands of tennis sets, plus an active holiday.
The campaign and on-pack promotion will be showcased in an updated version of last year’s ‘Magic Carpet’ 30” TV ad, as well as featured in out of home media,digital and PR, with the goal of inspiring families to get active and adopt healthier hydration habits.
The new promotional packs will be available from this month with consumers able to enter the competition to win thousands of tennis sets and an active holiday from April.
Highland Spring Group head of consumer marketing Karen Crowley said: “Following the success of last year’s ‘Everyone for Tennis’ campaign, we’re determined to help even more families get active and spend time together, while adopting healthier hydration habits. We’re hoping the campaign can showcase how tennis can be played by anyone, any age, anywhere and at any time. Our best-selling 500ml PET bottle or 750ml sports cap bottles are perfect for those of us who are on-the-go and looking for natural, healthy hydration.”
Plain bottled water - including still and sparkling - remains one of the leading growth categories in the soft drinks sector, according to the brand. With people looking for healthier ways to hydrate, this has contributed to an additional £62.47m in plain bottled water sales year on year across the UK retail sector. The new on-pack promotion will run across the entire Highland Spring range, excluding glass, which is available within impulse and out of home channels as well as multiple grocers.
Highland Spring which has grown 16.6% over the last six months, outperforming the total market by 4.3%.