This month, Kraft Heinz welcomes its acclaimed ‘Irresistibly Tasty’ Heinz Tomato Ketchup creative to the UK following a successful run in the US, where it introduced its full family of Heinz condiments.
Landing on Monday 13 March, the new campaign starts with a 30’ second VOD spot on TV in April. ‘Weiner Stampede’, demonstrates what happens when a stampede of ‘hot dogs’ is unleashed on their favourite Heinz Tomato Ketchup. The ad will also feature a 5’ second tag to welcome the new Heinz Tomato Ketchup 50% Less Sugar & 50% Less Salt, launched in January 2017.
This is the first time the new creative will be shown on UK screens, following its initial outing in the US at the 2016 Superbowl.
Part of a 360° campaign, the TV ad will be supported by in-store POS, digital and social activation throughout 2017.