Magnum, the UK’s number one ice cream brand from Unilever (Nielsen, December 2017), has added a new Chocolate & Hazelnut Praline flavour to its luxury tub line-up.
The new sku will be supported, alongside the rest of the Magnum tub range, with a new TV advert airing from now and throughout 2018.
The new tub (rrp £3.85 for 440ml) contains chocolate and hazelnut ice cream, mixed with cracking chocolate shards and caramelized hazelnut pieces. The ice cream is encased in a Magnum chocolate and hazelnut shell and topped with a layer of chocolate.
Alix Colin, brand manager for Magnum at Unilever UK, said: “The launch of Magnum tubs has been highly successful, with the Classic variant taking position as number one NPD in luxury ice cream in 2017 (Nielsen). We are excited to build on this success in 2018 with a new indulgent flavour inspired by luxury chocolate collections. Chocolate & Hazelnut Praliné has been developed with special care and attention for a unique chocolate sensation in every bite to make it the ultimate night-in indulgence.”