Suffolk duck producer Gressingham Duck has teamed up with Hand Picked Hotels to launch a love-themed on-pack competition.
As part of it’s Dine in with Duck campaign running from now until April, the new Love is in the Air competition will feature across more than 500,000 packs of Gressingham Duck and will give shoppers the chance to win a range of prizes.
An on-pack fold out sticker will feature across the brand’s range of duck products, offering recipe ideas and serving suggestions, as well as details of how to enter the competition online. There are three Hand-picked Hotel prizes up for grabs, including: a romantic getaway for two, a £100 experience gift voucher and a champagne afternoon tea for two.
Rebecca Alderton, marketing manager at Gressingham Duck, said: “We are very pleased to be hosting this competition with Hand-Picked Hotels. With over 500,000 stickered packs going out onto retail shelves, we expect this competition will help drive excitement with our core consumer base and appeal to new shoppers looking to experiment with duck.
“Our overall aim is to increase our rate of sale and entice new customers to purchase and experiment with duck as a special meal for any occasion. We also expect it to drive traffic to our website where we can offer lots of tips on how to cook and enjoy delicious duck.”