Sweetcorn brand Green Giant is celebrating a huge milestone, with 2025 marking 100 years of Jolly the Green Giant.
The lovable brand icon has long been depicted in advertising roaming the Green Giant valleys with his famous Ho Ho Ho chant.
Now, Green Giant is ensuring the 100-year anniversary doesn’t go unnoticed, with a stand-out in store activation complete with a visual refresh and the brand’s biggest ever on-pack promotion.
To mark the centenary, it has launched a limited consumer promotion designed to drive excitement and category value. Live now and running to 31 December, quad-packs of Original and Salt-Free Sweetcorn offer shoppers hundreds of chances to win £100 cash prizes, with the prize pool totalling £25,000.
Green Giant’s sustained success can be attributed to its uncompromising quality, from field to fork. It says. Its unique corn variety is grown and produced within 200km of the factory in southern France, by 300 farmers from the Euralis cooperative - a long-standing and committed partner for over 45 years.
Maeve Judge, marketing director at supplier General Mills, said: “Celebrating 100 years really is something special, not least because it demonstrates the enduring trust in Green Giant as a quality brand, synonymous with the sweetest, crunchiest corn. Our commitment to quality is as strong now as it was when Green Giant was first founded and we take great pride in the unique & delicious variety of corn consumers have grown to love from Green Giant.”
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