All General Mills articles
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Product NewsNature Valley returns to screens with new campaign
Nature Valley will be appearing on screens with a television and influencer campaign
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Product NewsOld El Paso brings Day of the Dead to life with limited edition packs
Old El Paso is back with limited edition themed packs in celebration of Mexican festival ‘Dia de los Muertos’, more commonly known in the UK as ‘Day of the Dead’
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Product NewsOld El Paso Nachos and NFL renew partnership
Old El Paso will extend its partnership with the NFL for a second year.
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Product NewsOld El Paso teams up with Teenage Mutant Ninja Turtles for on-pack promotion
Old El Paso has announced a new partnership with Teenage Mutant Ninja Turtles, which includes on-pack promotion run on its ‘mess-free’ Tortilla Pockets range
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Product NewsNew competition launched on Fibre One 90 Calorie range
Fibre One 90 Calorie has unveiled a new on-pack promotion across its brownie range
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Product NewsNature Valley goes wild with festival promotional campaign
Nature Valley has launched an integrated marketing campaign to promote its headline sponsorship of this year’s Nature Valley Gone Wild Festival
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Product NewsFibre One 90 Calorie Doughnuts to hit convenience channel
Fibre One 90 Calorie Doughnuts are available in Chocolate and Strawberry & Cream flavours
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Products In DepthSeven things you need to know about Ice Cream
Impulse innovation and multipacks will help retailers conjure mid-summer magic
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Products In DepthSix things you need to know about Meals at Home
Consumer thrift and experimentation is driving more meal sales at c-stores
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Product NewsNature Valley adds PMP offer to Crunchy range
The new offer includes Nature Valley Crunchy Oats and Honey, and Nature Valley Crunchy Canadian Maple Syrup.
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Product NewsYoplait and skateboarding star Sky Brown launch NFTs
Yoplait is partnering with Sky Brown to launch the range of NFTs.
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Product NewsOld El Paso celebrates Day of the Dead with on-pack promotion
The brand is encouraging UK households to celebrate Day of the Dead.
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Product NewsFrubes gets spooky with limited edition Halloween variant
Frubes has launched its first ever limited edition Halloween ‘spooky’ pack design and gift-in-pack promotion.
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Product NewsNature Valley’s Full Mix bars launch in the UK
The bars are to make their way to the UK following a successful launch in the US.
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Product NewsGeneral Mills debuts new Fibre One campaign
General Mills is investing £3.5m in Fibre One as it returns to screens this summer with a new TV advert.
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Product NewsNature Valley launches new on-pack promotion
Nature Valley from General Mills has announced the launch of a new on-pack promotion, giving families the chance to win tickets to the ‘Nature Valley Gone Wild Festival.
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Product NewsOld El Paso adds Smoky BBQ to Tortilla Pockets range
Old El Paso is extending its Tortilla Pockets range with a new Smoky BBQ variant.
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Product NewsYoplait launches promotion with Team GB ambassadors
Yoplait Kids has unveiled the launch of a new on-pack promotion and line-up of Team GB ambassadors.
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Product NewsYoplait Kids yoghurt to launch Moments of Gold campaign
The initiative celebrates the brand’s Team GB partnership for the Olympics.
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Products In DepthSeven things you need to know about ice cream
Discover which treats are iced gems and which are being given the cold shoulder.