Golden Wonder has just revealed a packaging refresh – the first in a decade – bringing a modern new look that reflects the brand’s “bold personality, big flavour and crisp-y crunch.”
It’s been over 75 years since Golden Wonder began in Edinburgh in 1947, when local baker William Alexander fried his first batch. Since then, the brand has built a proud history of innovation - including being the first to launch Ready Salted in 1961 and the UK’s first ever Cheese & Onion flavour in 1962.
Now a new design brings to life the brand’s ‘More Punch Per Crunch’ message, with packs that “shout flavour and crunch from the shelf,” it says. It heroes a refreshed Golden Wonder logo supported by bright, engaging colours and new crisp photography.
The new look will roll out across impulse, multipacks and the £1 pricemarked sharing formats, giving standout shelf presence across all channels.
Golden Wonder has also expanded its flavour line-up with two exciting additions - Salt & Chilli Chicken and Chip ShopCurry, with the latter voted for by fans of the crisps in an online poll earlier this year.
The refreshed range will be supported by a significant consumer marketing push including radio, YouTube and Social Media advertising from August to November, as well as ads across trade press.
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