Ready-to-Drink cocktail brand Funkin Cocktails has launched a new national ATL campaign.
The ’IT’S FUNKIN TIME’ campaign kicks off from May, until August, with TV adverts being aired in June.
The campaign is part of a £9m investment in above the line, retailer and key customer support.
The main focus of the campaign is the Funkin Cocktails Queen, who aims to inspire consumers to celebrate their small wins, wherever they are, with Funkin Cocktails.
Ben Anderson, Funkin Cocktails’ marketing director, said: “This summer, it’s Funkin Time. This is an exciting step for the Funkin Cocktails brand, our biggest and brightest national campaign to date. Our great tasting, bar quality cocktails are available no matter where you are, for all occasions - whenever you’re feeling fine.”