Frubes Front Shot

Frubes has launched its first ever limited-edition Halloween ‘spooky’ pack design and gift-in-pack promotion.

Due to hit shelves this October, the limited-edition pack will be available across grocery and convenience channels and will include three spooky stickers - a Mummy, Skeleton or Vampire – which are hidden inside. A cut-out Halloween mask will also feature on the back of each Frubes variety pack. The brand has also changed the names of its iconic flavours to ‘Ghoulish Strawberry, Howling Red Berry and Scary Peach’.

Head of marketing, yogurt (Northern Europe) at General Mills Joanna Goodman said: “Kids will love our limited-edition Halloween pack and by making parents a partner in fun, we’re inspiring families to come together in more laugh-out-loud moments. Approved by parents, Frubes are a source of Calcium and Vitamin D and contain no added colouring or artificial sweetener.”