FRijj range to get new recyclable bottle and longer lasting recipe

Using advanced packaging technology, FRijj’s new long lasting ambient recipe could be extended to nine months in future.

From the end of July, FRijj bottles and caps will also be 100% recyclable, and the bottles will be made using 51% recycled content.

FRijj will continue to focus on its most popular flavours, Strawberry, Banana, Chocolate, Fudge Brownie and Cookie Dough.

Chief executive of Müller Milk & Ingredients Jon Jenkins said: “We are setting both the FRijj brand and our MMI business up for success and there’s no doubt that these changes will have real benefits for consumers, customers and for our business.

“Our purpose is to add taste to life for consumers, and we’ll do this by leveraging all of the strength of Müller, the UK’s most chosen dairy brand, to grow our presence in a category which has managed to maintain positive value growth[2] during a challenging period for on-the-go products.

“We’re seeing retailers unlocking more space in store for milk drinks, and with over half of the UK population yet to access and enjoy this category, there’s a real opportunity for growth.”