Ferrero UK is expanding its Kinder Bueno range with a multipack format exclusively for the convenience and wholesale channel.
The new £1.99 pricemarked pack (PMP) format includes five individually-wrapped bars in cardboard packaging.
This launch presents retailers with a valuable opportunity to drive both top-up and take-home sales, while offering a trusted, best-selling brand in a new format that aligns with evolving shopper needs, Ferrero says. It’s designed to “drive additional sales, encourage impulse purchases and bring something new to the fixture, helping retailers cater to both planned and spontaneous buying occasions.”
A spokesperson said: “Available in Classic Milk and White Chocolate, the new format really responds to what shoppers want and their growing need for premium treats.
“Designed exclusively for the convenience and wholesale channel, it provides retailers with a good value option to offer shoppers in their local store. We’re giving retailers a real chance to boost sales and basket spend, while also supporting the long-term growth of the confectionery category.”
Launching exclusively into convenience and wholesale channels from this week, the new Kinder Bueno products will be supported by digital and POS activations in depot to drive visibility. With a PMP of £1.99, the format is is available from Bestway, Dhamecha, Parfetts and Booker.
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