Unilever and Google Cloud have announced a five-year partnership to accelerate Unilever’s business transformation through its use of Google Cloud’s advanced AI, data, platform and marketing capabilities.
The partnership will “help drive growth and desirability for Unilever’s global brand portfolio,” including brands like Dove, Vaseline and Hellmann’s, using Google Cloud’s technologies, such as its enterprise AI platform, Vertex AI, to “build new capabilities in brand discovery, measurement and AI-augmented marketing.”
This will create a new model for how consumer brands are discovered and shopped, as consumer journeys shift toward “more conversational experiences.” Unilever says the move will turn data into actionable insights, and respond to market shifts with greater agility.
Willem Uijen, chief supply chain and operations officer at Unilever, said: “Technology has moved to the core of value creation at Unilever. As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift.
“This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry.”
The two companies will collaborate to build next-generation marketing capabilities across brand discovery, conversion and measurement to “ensure Unilever remains at the forefront of shifts in technology and consumer habits.”
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