Wrigley is expanding its portfolio with Extra Ice White fresh mint. Available from April 9, the new flavour joins peppermint and spearmint variants, which are currently valued at £12.3m and growing 59.3% year-on-year, according to the firm. Accredited by the British Dental Health Foundation, the range helps to remove stains and maintain teeth’s natural whiteness.

Rrp: 46p

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