Premier Food's Mr Kipling is hoping for success with a new Inspirations range of ambient cakes. There are two new products: Toffee Apple Bakewells and Carrot Cake Slices, rrp £1.39. At the same time the range of Cadbury Cakes is being extended with Cadbury Mini Bakes, available in two individually wrapped variants: Chocolate Brownie and Chocolate Flapjack, rrp £1.99.

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