Eukanuba has launched a new ’Why Eukanuba?’ campaign, designed to show how a healthy diet can help pets live longer.
The new campaign aims to show owners how a premium, tailored diet can help support dogs of any age. Since 1968, Eukanuba has been working with vets to develop nutritional meals to support dogs.
The campaign is being supported with digital and social media advertising, in-store POS and print advertising.
Giuliano Buccino, head of marketing at Eukanuba, said: “We know that it’s important for our consumers to feed their dog a 100% complete and balanced diet which provides visible benefits, such as a healthy digestion, allowing them to remain active throughout their life. As trusted nutritional experts in tailored nutrition and care, Eukanuba’s range provides options to support pets no matter what their lifestage, size or sensitivities.”