Spanish premium lager Estrella Galicia has launched in a new format and strengthened its links with live music.
Available now, the new 500ml can is targeted at young professionals. Estrella Galicia first arrived in the UK in 2012, focusing on three varieties – Estrella Galicia 4.7%, 1906 Reserva Especial, and 0.0% Alcohol Free – available in 330ml bottles. The company says the lager provides retailers with a premium offer that stands out from other lines.
To reinforce its ties with music the brand has announced a sponsorship deal with the Oval Space music venue in London, with the Estrella Galicia becoming the only beer to be sold at its events.