Halewood International is putting a £1m pre-Christmas marketing push behind its Lambrini brand in a bid to drive sales growth in the traditionally busy pre-Christmas trading period.

The company will reveal a national TV advertising and online video-on-demand campaign which will run throughout December across ITV1, Channel 4 and national satellite channels with slots in a number of peak-time shows including Emmerdale, Coronation Street and Gordon Ramsay's F Word.

The 20-second commercials are the latest adaptation of the 'Do The Lambrini' campaign.

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