Delice de France has unveiled a spooktacular trio of limited Halloween products in a bid to drive seasonal sales by +25% year-on-year, it says.
New for this year, Delice de France is launching a Scary Eye Doughnut, a soft, fluffy doughnut filled with tangy forest berry jam, topped with black icing and drizzled with an eerie pink glaze. A decorative candy eyeball sits in the centre creating a striking treat that will capture shoppers’ imaginations this October.
The business is also bringing back two customer favourites from last year. Its Halloween Muffin is a chocolate muffin with a chocolate centre, topped with orange frosting and a sprinkle of sugar bats, while Halloween Doughnut is a soft and fluffy ring doughnut injected with an orange-flavour filling and decorated with multi-coloured sprinkles.
After selling out of stock in 2024, the supplier will increase the number of cases it will make available by +25% vs last year’s season. Outlets are urged to display Halloween products prominently within their bakery selection from the start of October.
Emma Woodcock, category manager at Delice de France, said: “Our Halloween range is always a hotly anticipated launch for the trade and this year is no different. In particular, Our Scary Eye Doughnut offers our customers a fun, impactful point of difference, which is well suited to driving engagement on social channels.”
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