Three premium bread lines have been launched by Clayton Park Bakery across selected James Hall & Co. Ltd company owned Spar stores and independent retailers in response to market trends with the growth of sourdough sales.
The sourdough launch is being supported by digital marketing and brand new in-store POS highlighting the handmade nature of the products and Clayton Park’s heritage as an Accrington baker.
The new Clayton Park Bakery sourdough lines span a 450g half sliced Sourdough Boule White, a 450g half sliced Sourdough Boule Malted Flake, a 450g half sliced Sourdough Boule Multi Seed, a 900g Whole Unsliced Sourdough Boule White, a 900g Whole Unsliced Sourdough Boule Malted Flake and an 800g White Farmhouse Loaf with Sourdough.
Barry Thomas, founder and managing director of Clayton Park Bakery, said: “We’re delighted to launch our sourdough lines into a selected number of Spar stores across the North of England. The strapline for the launch is ‘patience meets flavour,’ as I think any baker will tell you sourdough is a tricky product to perfect. We’ve been working hard to get the taste and texture right with our loaves, and we’re thrilled with the finished result.”
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