Pineapple and banana producer Fyffes is adding a spooky, tropical twist to Halloween by inviting consumers to carve lanterns out of pineapples instead of pumpkins.
Working with retailers across Europe, the supplier is encouraging shoppers to carve pineapples this Halloween.
“This initiative brings multiple benefits,” says Frank Burkhardt, chief commercial Officer. “It aligns with our sustainability goals by reducing food waste, giving our sweet, juicy pineapples with bent crowns or scorched leaves a second life.
“It also boosts sales and engagement during a slower season, while encouraging families to enjoy pineapples as a fun, healthier Halloween option that can be enjoyed immediately.”
Retail partners include Morrisons in the UK. Along with scary pineapple labels and packaging, it’s also offering in-store tastings and selling pineapple corers for carving.
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