This Halloween, Reese’s makes a frightfully tasty return with a line-up of themed SKUs designed to tap into growing seasonal demand.
The range includes snack size Skeletons (257g, RRP £5), king size Pumpkins (68g, RRP £1.40), snack size Bats (272g, RRP £5), Assorted Shapes – featuring pumpkins, ghosts and bats (255g, RRP £5), and the classic snack size Reese’s Cup (297g, RRP £4.25).
Each delivers the iconic peanut butter and chocolate flavour combination that fans know and love.
The limited SKUs offer a delicious way to celebrate the season and are ideal for parties, trick-or-treaters or personal snacking. The full Halloween range is available in Co-op, as well as in a variety of wholesalers and convenience stores.
Jackson Hitchon, general manager of Europe and world travel retail at supplier The Hershey Company, said: “Halloween is growing rapidly in the UK. This seasonal uplift demonstrates how Halloween has evolved into a major moment of celebration - whether it’s dressing up, trick-or-treating or hosting unforgettable parties.
“The Reese’s brand is proud to expand distribution of its themed range to meet this demand, helping consumers enjoy more memorable moments with the Reese’s signature peanut butter and chocolate confectionery they love.”
Reese’s is also looking to turn up the volume on seasonal sales with a chilling new partnership with one of the biggest scary movie franchises of all time - Scream - to create a timely, attention-grabbing hook to secure prime Halloween merchandising space.
Consumers are in with the chance to win Reese’s treats as well as a private movie screening by simply heading to stores and scanning promotional materials in advance of the seventh instalment of the thriller film.
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