Following a management buyout from Aryzta Group, independent bakery specialist Delice de France has unveiled plans to strengthen its bakery offer in the convenience channel.

Delice de France 2019 Logo

Delice de France ceo Thierry Cacaly said the company’s retail solutions, including three new retail concepts made for c-stores, would enable its partners to capitalise on emerging trends in the UK’s food and drink to go market.

“As convenience retailers are looking for new profit drivers in an increasingly competitive trading environment, and on the move consumers are actively seeking new and innovative food solutions, we’re confident that our new retail concepts will provide shopkeepers with the product range and quality they need to strengthen their food to go offer,” he said.

Launching from Spring 2020, Delice de France’s three bakery concepts for convenience include:

  • Delice To Go – A dedicated ‘food to go’ solution for consumers on the move, this classic range will also focus on healthier options including vegan, vegetarian and gluten-free products. The concept will offer a mid-market price point for consumers, balanced with retailer margins. When paired with a premium coffee offering, which is also offered by Delice de France, retailers will be able to maximise their returns.
  • Petit Delice – A fresh take on the in-store bakery solution, the Petit Delice offer comprises a range of classic Delice de France bakery items focusing on speciality breads, innovative viennoiserie and sweet bakery treats. When paired with the brand’s Seattle’s Best Coffee offering, retailers will be given the opportunity to maximise their returns.
  • Delice Direct – This frozen bakery solution allows convenience retailers who don’t have space for ovens to offer customers a range of premium bakery products, including speciality breads, viennoiserie, pastries and cookie packs, in a bakeat home format.

“We’ll be supporting the rollout of the new concepts with tailored point-of-sale material and field-based sales support, to ensure that retailers have all the information and assets they need to make the most of this opportunity,” Cacaly added.

In addition to its bakery offering, Delice de France will continue to promote its Seattle’s Best Coffee branded coffee on-the-go solution, with either profit share or rental options available.

 

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