Drink maker De Kuyper Royal Distillers has announced the appointment of Disaronno International UK as its new exclusive distribution partner in the UK, as of 1 February next year.
The UK is De Kuyper’s most important international market, it said, and key to the company’s ambition to “bring cocktail creations to every occasion.”
Through the new partnership, De Kuyper aims to strengthen the presence of its iconic brands - including Archers and De Kuyper Liqueurs - while accelerating the development of its growing portfolio of pre-mixed cocktails.
Disaronno will represent De Kuyper’s portfolio across the UK’s on- and off-trade.
The collaboration brings together two family-owned spirits businesses with “a shared long-term perspective, a strong understanding of the cocktail category and a commitment to building brands through focused commercial execution,” the pair said.
Defining market
Lucien Heusy, CCO of De Kuyper Royal Distillers, said: “The UK is a defining market for De Kuyper and the future of the cocktail category.”
“With Disaronno, we’ve found a partner that shares our entrepreneurial mindset, our focus on quality and innovation, and our ambition to make great cocktail creations accessible for every occasion.”
Bert de Winter, executive VP for north west Europe at Disaronno, added: “We’re very proud to welcome De Kuyper Royal Distillers to our strong portfolio of brands, such as the Italian liqueur brand Disaronno, coffee liqueur Tia Maria and the rapidly growing Isolabella Limoncello.”
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