Adelie Foods’ new 17-strong Daily Bread range includes flatbreads, bagels and an industry-first Simit based around best-selling delicatessen products.
Daily Bread has been developed to offer retailers hand-crafted, artisan-style products that will enable them to further tap in to the booming £7.2billion Chilled Food to Go market (Kantar October 2016). With a plethora of lunchtime options available to today’s consumer, it is more important than ever to stock a quality range that can compete against the leading high street operators.
The entire Daily Bread range will be available from the 13 March.
Leading the range is four on-trend products: Chicken & Avocado Flatbread, Mozzarella & Tomato Focaccia, Pastrami & Emmental Ciabatta and the industry-first Ham & Mozzarella Simit. In addition, a selection of bagels, bloomers, rolls and flatbreads ensure all tastes are catered for, including an Egg Mayo & Roasted Tomato Gluten Free Roll for the 13% of the UK population that follow a gluten free diet (Mintel, 2016).
Product details are communicated via a deli-style tag, with natural colours reminiscent of the handmade values of the brand. The Daily Bread brand name is not displayed on the product, allowing retailers and operators to focus on the product without brand distraction.
John Want, marketing director at Adelie Foods,said: “As the Food to Go market continues to evolve at pace, consumers rightly expect and demand the highest quality, taste and flavour selection from products that they buy to enjoy on-the-go or at their desks. We’re launching Daily Bread to satisfy those exact needs with our fresh, delicatessen-style products. Our chefs have developed the recipes using only the finest breads and authentic carriers, the best British proteins and the freshest produce. Every product is filled to the brim, ensuring a satisfying eat and, importantly, returning profit for our customers. This also means the majority of the range is Food 4 Life complaint, which is a real boost for contract caterers.”
The simple deli-style packaging has been described by consumers as having a ‘premium’ and ‘handmade’ look and feel.