CWF has added a collection of three fruity new variants to its Silver Bay Point range.
Silver Bay Point Fruit Flavours is a new range of natural fruit-infused British Wine aimed at fruit cider drinkers, entry level wine consumers and Silver Bay Point’s current target audience.
The launch will be supported with press and media activity and via Silver Bay Point’s social media platforms to drive consumer interest.
The three variants (all 8% ABV) are Silver Bay Point White with Mango and Peach natural fruit flavours, Silver Bay Point Rosé with Raspberry and Lemon natural fruit flavours and a second Silver Bay Point Rosé with Cherry and Kiwi natural fruit flavours.
Amy Ledger, Marketing Manager at CWF comments, “CWF’s Silver Bay Point range has been phenomenally successful and has built up a loyal consumer following over the years. Our new Silver Bay Point Fruit Flavours will provide these customers with a fruity alternative to their favourite tipple whilst also offering the excellent quality liquids and fantastic value for money the brand is already known for.”
Silver Bay Point Fruit Flavours are available in cases of six 75cl bottles with a suggested rrp of £2.99 per bottle.