GlaxoSmithKline has launched a new Corsodyl TV campaign to drive awareness of gum disease.

Following on from its successful 2011 ‘Undress’ campaign, the campaign highlights the symptoms of gum disease and the dangers of ignoring them.

The 30-second ads launch on May 7 and run for 13 weeks. From July, additional 10-second tags will also play after the main advertisements. They are part of a £7.3m marketing spend which also includes outdoor, press and in-store promotions.

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