Princes has announced the launch of its new Come Home to Princes campaign to promote its Corned Beef, Ham and Hot Dog portfolio.

Running until January 1, the Come Home to Princes campaign will be hosted on a dedicated microsite. There will be a weekly cash draw for the chance to win a £50 supermarket voucher and a jackpot prize of £3,000 for the best recipe entry over the period of the campaign.

To help provide inspiration to consumers, Princes is working with the recipes website Fuss Free Flavours, to provide simple recipes for the Come Home to Princes blog. The campaign incorporates digital activity.

Neil Brownbill, marketing director for Princes, said: “As the days get shorter and the weather gets colder, we hope this campaign will inspire people to enjoy food together and cook homely, hearty meals with Princes canned meat products.

“Our goal is to build on the success of last year’s Corned Beef Hash Clash campaign and provide an integrated campaign that taps into the consumer desire for comforting, warming food at this time of year.

“This year we are pleased to be working with Helen Best Shaw from Fuss Free Flavours who will help provide our consumers with high quality, easy-to-follow recipes using Princes Meat, and encouraging them to make time for simple wholesome meals inspired by the Come Home to Princes campaign.”