Coca-Cola Europacific Partners (CCEP) has launched a Fantasy Premier League Challenge on-pack promotion with thousands of football-themed prizes to be won.
The promotion is live across Coca-Cola Original Taste and Zero Sugar variants until 2 November and looks to boost cola sales for retailers through Fantasy Premier League’s 11 million users.
To enter the free prize draw, shoppers must scan the on-pack QR codes on a promotional can and head to the Fantasy Premier League website or app. Once registered, they can create and submit a team to participate and enter the weekly ‘Beat the Icon’ challenge, where they go head-to-head with a team selected by a football or cultural icon.
Players have the chance to win across two tiers of prize pools. Everyone who participates is entered into a draw to win from a prize pool of more than 20,000 football-themed items, including headphones and speakers. Those who successfully ‘Beat the Icon’ will go into an exclusive draw to win one of 2,100 premium prizes, such as match tickets, vintage t-shirts and Sky Sports memberships.
Promotional packs - featuring the Premier League logo - include plain and pricemarked 330ml cans, 500ml, 1.25l and 2l bottles.
The promotion will be backed by a multi-million-pound marketing campaign. The activity spans a Sky Sports partnership, paid social media and influencer activity, along with online,TV, digital and OOH advertising throughout September and October.
Rob Yeomans, vice-president, commercial development at CCEP GB, said: “Football is a passion that unites millions across Great Britain. We’re tapping into this with our new promotion, offering fans the opportunity to engage even more deeply with the game they love – with the chance to win some great prizes along the way.
“This campaign will not only keep the Coca-Cola brand front of mind but help to drive significant incremental sales for our retail partners. It’s a winning combination for retailers and football fans alike, and we can’t wait to see the excitement unfold in-store and online.”
It follows news that Coca-Cola will be the Premier League’s Official Soft Drink Partner in a deal that kicks off for the 2025/26 season.
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