Christmas has come early for Spar, Eurospar, Vivo and Vivoxtra NI shoppers as the much-anticipated 12 Deals of Christmas promotion returns for its tenth year.
The Henderson Group has made their biggest investment yet into the campaign marking a decade of deals, totaling £7 million.
The campaign kicks off this week, with a triple deal which sees Robinsons Fruit Shoot (8-pack) available for £1.89, Nomadic Cluster Yoghurts (4-pack) at £2.25 and Kellogg’s Rice Krispie Squares (4-pack) just £1.10.
The 2025 campaign also sees more products in the line-up than ever before - including several new making their debut.
Stephanie Tares (above), from Spar NI, said: “As much as the 12 Deals of Christmas campaign is a fun and exciting countdown to Christmas, it’s also a very important campaign for our shoppers. Christmas is an expensive time, and we’re mindful of what is valuable to our shoppers in the final quarter of the year.
“Week one welcomes a triple deal, which sees price reductions on products perfect for filling lunch boxes as the kids head back to school.
“We’re delighted to be celebrating 10 years of providing our shoppers with a host of deals in the lead up to Christmas each year. We’re excited for our shoppers to see the variety of different products, double and triple deals, and other surprises we have in store as we count down to Christmas.”
Over 500 stores offer the campaign, with retailers benefiting from an integrated marketing campaign featuring TV ads, adshels and 48-sheets, plus additional radio and an extensive digital and social media activation throughout the duration of the campaign to drive awareness, footfall and sales.
No comments yet