Coca-Cola Europacific Partners (CCEP) has invested in cutting the price of its Fanta 500ml PMP from £1.40 to £1.09 as part of a limited-time trial.
The new PMP 500ml bottles – across core Orange, Lemon and Fruit Twist – are available now in-store, while stocks last. The lower price is flagged on the bottles to “boost shelf visibility”, said CCEP.
The initiative is designed to help retailers “drive rate of sale across the Fanta range”.
PMPs can help to reassure shoppers and offer convenience retailers a competitive edge, added CCEP.
Ruth Fawcett wholesale associate director at CCEP GB said: “Price-marked packs remain a powerful tool in convenience – they give shoppers confidence in the value they’re getting and help retailers drive sales. By investing in a £1.09 PMP across our 500ml Fanta bottles, we’re giving retailers and shoppers even more reason to pick one up. Looking forward to seeing this land in outlet with strong retailer support.”
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