Coca-Cola Europacific Partners (CCEP) has wrapped up its biggest-ever alcohol ready-to-drink (ARTD) giveaway, exclusive to the convenience channel.
The initiative was designed to “support retailers during challenging economic times” and offered prizes to “help drive visibility, reward engagement and offer tangible support to retailers”, said the soft drink giant.
Running over a 12-week period, CCEP said the campaign generated hundreds of entries and helped sell thousands of cases from across its ARTD range.
The headline prize – a customised electric Ford E-Transit van – was awarded to a long-standing retailer in Brighton, who described the experience as a “welcome boost for their business and local profile”.
In addition to the main prize, ten other standout retailers each received a £500 wholesale depot voucher.
“The ARTD category continues to be a powerhouse of growth, and we’re leading its momentum – fuelled by strategic activation, channel-wide support and market-leading brand collaborations,” said Elaine Maher, associate director of ARTD at CCEP GB.
“The van giveaway wasn’t just about prizes – it was about recognising the retailers backing our brands and helping to keep the category front of mind for shoppers. We’ll continue to invest in great products, bold activations and tailored support to help retailers make the most of this growing opportunity.”
The company announced “even bigger plans” for 2026, designed to “reward the retailers behind the success of the category”.
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