Coca-Cola Great Britain (CCGB) has kicked off its Premier League partnership with the launch of a new multi-million-pound campaign.
The Where Everyone Plays activity includes a 90-second TV advert, which brings together more than 250 fans from 20 Premier League clubs, alongside England footballer Jesse Lingard and former Premier League player and pundit Jermaine Jenas.
The partnership between Coca-Cola and the Premier League also consists of the first Official Coca-Cola GB Trophy Tour, which takes place in March and April.
In addition, Coca-Cola is launching a new on-pack promotion, which will give football fans the chance to win a hospitality package for their favourite club, tickets to matches and more. The Be the 12th campaign will run across Coca-Cola original taste, zero sugar and Diet Coke.
The campaign will also offer consumers thousands of Premier League prizes to win, such as match day tickets, club shirts, FIFA video games.
The activity marks the first multi-brand sports sponsorship for Coca-Cola Great Britain. The new campaign also includes media partnerships with Talksport, StreetGames and Joe.co.uk which will run throughout the year.
Paul Grace, marketing director at Coca-Cola Great Britain and Ireland, said: “Coca-Cola has always been a passionate supporter of football and sport and we’re excited to be able to bring fans closer to the action through our partnership with the Premier League. We want to use this opportunity to celebrate the people who make the Premier League the best in the world, as well as raising awareness of our wide range of drinks.”
The new Where Everyone Plays ad will air for the first time on Friday 8 February and throughout 2019 as a 30 second and 10 second clip.