Just in time for the summer, Diet Coke is pouring its new Twisted Strawberry flavour into a canned format for the UK market.
Bursting with fruity notes, the new addition will sit alongside Diet Coke Exotic Mango and is being launched in response to consumer demand for flavoured carbonates.
Tuuli Turunen, marketing manager for Diet Coke, said: “We know how much consumers love innovation and new flavours, so we’re really excited to add Twisted Strawberry to the Diet Coke family. For current fans of the brand and those who are looking for something new, we hope Twisted Strawberry is enjoyed as a fruity twist this summer!”
Available now, Diet Coke Twisted Strawberry was first introduced to c-stores in a bottled format in February, when the company also launched the new Coca-Cola Zero Sugar Raspberry variant.