Hi-Spirits is encouraging retailers to tap into the lucrative Christmas gift market, with special packs for four key brands.

Gift boxes for Southern Comfort (rrp £21, 70cl bottle), Buffalo Trace Bourbon (rrp £25, 70cl bottle), Scapegrace Gin (rrp £67, 70cl bottle) and Paddy Irish Whiskey (rrp £21.99, 70cl bottle) are all available, designed to drive consumer interest as spirits sales peak towards Christmas and the New Year.

Dan Bolton, managing director of Hi-Spirits, says: “Whether it’s a planned gift or an impulse buy, the gifting market is an important driver of spirits sales as Christmas approaches. Our line-up of gift packs has a broad appeal and will give retailers a sales uplift at the most important time of year.”

For more information, contact Hi-Spirits on 01932 252 100, email info@hi-spirits.com or visit www.hi-spirits.com.