Chambord, the black raspberry liqueur from Bacardi Brown Forman Brands, is unveiling its first-ever out of home (OOH) advertising campaign across London and Glasgow this summer; driving mass awareness of the brand and its core serve, the Chambord Royale.
Chambord aims to educate and inspire its female target audience, who are looking for everyday-luxury upgrades, to actively choose a Chambord Royale - chambord mixed with sparkling wine - when shopping.
The activation will include eye-catching print and digital 6-sheets, London Underground ads, standout London Routemaster bus wraps and high impact digital screens in Glasgow.
The OOH push will be complemented by wider activity across social & digital media, PR and experiential events; delivering a significant six-figure ATL investment from the brand.
In the off-trade, Chambord offers an incremental basket purchase, enticing consumers to add the 20cl bottle to their shop when buying their usual bottle of sparkling wine.
Crispin Stephens, head of commercial planning and activation for BBFB, said: “This is an exciting moment for Chambord in the UK. Through such an impactful mass-reach consumer campaign, focused on the Chambord Royale, we’ll be directly supporting both on and off-trade customers in driving incremental profits. Simply upselling a glass of fizz or Prosecco bottle sale with Chambord, represents true additional value both to the customer and the end consumer.”