Ice cream brand Solero is adding to what it calls a ‘burst of NPD’ with the launch of Bon Bons.
Solero is to launch the new fruity-flavoured Bon Bons, featuring a blend of tropical flavours and creamy ice cream in a fruit flavoured coating.
The bite-sized format is designed for hosting and sharing with friends, bringing the iconic Solero flavours into more at-home moments and “further expanding penetration into new occasions for the ice cream category,” Solero said.
Available in Solero Exotic and Strawberry, the launch aims to offer existing fans a new way to enjoy Solero’s iconic refreshing taste, while appealing to new fans with a fresh format.
Featuring a blend of peach, passion fruit, mango and pineapple flavours, Solero Exotic Bon Bons are made with natural fruit flavours and contain no artificial colours of flavours. Each serving of two Bon Bons contains 96 Kcal.
Olga Mert, brand manager at supplier Walls Refreshment UK at The Magnum Ice Cream Company, said: “We wanted to offer Solero’s iconic taste in a light, uplifting treat that fits into more moments for shoppers to enjoy, and this new bite‑sized format is our answer.”
Solero Exotic and Strawberry Bon Bons are available from later this month in all major grocers and wholesalers in a tub of 12, with an RRP of is £4. The launch will be supported with an £8m media value ATL and BTL campaign and wide shopper marketing support in store.
However, the NPD doesn’t stop there. The brand is also expanding its core range with the launch of Solero Strawberry Twist in the classic format. Combining creamy vanilla with fruity strawberry sorbet and swirl, and made with 25% real fruit, Solero Strawberry Twist is a refreshing new addition to the brand’s core range.
To further “broaden snack occasions,” Solero is also introducing Solero Minis. Available in a mixed pack of Solero Exotic and Berry Bliss, the new mini size offers Solero fans and new shoppers a convenient, smaller, snack-sized way to enjoy their favourite Solero flavours.
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