Cadbury is introducing a £1 Boost Bites PMP.
Cadbury Boost Bites features bitesize portions of the popular countline. Since Boost Bites 108g bag launched in August 2015, the product is worth £5.9million RSV and has the sixth fastest unit rate of sale in the chocolate bag category (Nielsen).
The new £1 80g promotional PMPs are ideal for on-the-go occasions.
Matthew Williams, marketing director at Mondelez International, said: “The launch of Boost Bites 108g bag has been hugely successful. We are launching the promotional PMP to recruit incremental consumers by giving them more choice and the reassurance of clear pricing.”
Retailers can access expert advice on merchandising their range at www.deliciousdisplay.co.uk.