A wild bear is the star of the latest Cadbury Dairy Milk TV ad, which is the first of three 30 second ads to be aired during April and May. The ad, which is on air now, focuses on the classic Cadbury Dairy Milk bar and shows YouTube footage of a bear scratching its back against a tree to the soundtrack of KC & The Sunshine Band’s ‘That’s the way I like it’. The footage will be accompanied by the banner “Tastes Like This Feels”.
The second ad will focus on Cadbury Dairy Milk Medley, while the third will promote Cadbury Dairy Milk Big Taste. Cadbury marketing director Matthew Williams said: “By focussing on the unique taste sensations that each chocolate bar in the range delivers, consumers will be able to easily identify the right bar for them.”